"Another word for creativity is courage."
- Henri Matisse

About Me

The realm of design has long captivated me, leading me to explore graphic design, lettering design, and physical product design.

Presently, my passion lies in UI/UX design, where I specialize in crafting digital experiences that are intuitive and enjoyable to use.

Outside of design, I find joy in befriending community cats, immersing myself in Metroidvania games, and delving into theories from the Marvel Cinematic Universe.

Experience

ST Engineering - UI/UX Designer

APRIL 2023 - PRESENT

Engaged in diverse internal and external projects aimed at delivering effective cybersecurity solutions to customers.
Applied cybersecurity principles to design intuitive user interfaces and experiences, addressing customers' unique requirements of cybersecurity measures.
Analysed customer feedback to identify areas of improvement within existing products or services.
Utilized data visualization techniques such as charts and graphs when creating interactive dashboards or reports for end users.
Provided recommendations on ways to enhance the overall user experience.

Challenger Technologies - UI/UX and Graphic Designer

OCTOBER 2020 - MARCH 2023

Worked under Challenger and Challenger's subsidiary, CHuGO Pte Ltd, which specialises in Human Resource (HR) services.

Contributions as a UI/UX Designer:

Improve the end-to-end user experience of Challenger’s current internal systems by re-evaluating user requirements in collaboration with relevant stakeholders and software developers.
Spearheaded the design development of the following brands across multiple platforms such as web and app: lexiscard.asia, lexisjobs.asia, kingdom.sg
Advocate for a user-centric approach in the organisation by constantly engaging stakeholders and software developers for inputs.

Contributions as a Graphic Designer:

Create original graphics that are unique to CHuGO’s services.
Create and style sales decks for sales pitches to stakeholders and clients.
Assist in overseeing the planning and designing of campaigns

NTU Student Affairs Office - Freelance Graphic Designer

AUGUEST 2018 - MAY 2021

Worked closely with NTU Student Affairs Office to develop and implemented creative visual solutions to university-wide campaigns such as:

Videos for Inclusion and Integration Unit
E-flyer, EDM and video for the National Day Observance Ceremony 2020
E-flyer for the National Day Observance Ceremony 2019
Web banners to promote the various exchange programmes NTU offers
Infographic and slides for the Accessible Education Unit

Hustle & Bustle - Graphic Design Intern

MAY 2020 - JULY 2020

Conceptualised and designed event collaterals such as EDMs, program pamphlets and product packaging for clients such as AIA and RHB Bank.
Developed new design concepts, graphics and layouts for the company’s website, https://hustleandbustle.co/.
Work closely with the events team to prepare drafts and present mockups for high-profile projects such as Dale Chihuly: Glass In Bloom.

The Walt Disney Company (Southeast Asia) - Graphic Design Part-timer

APRIL 2017 - JUNE 2017

Worked on MARVEL brand guidelines for licenseesʼ reference, ensuring that all MARVEL assets are implemented with care.

The Walt Disney Company (Southeast Asia) - Graphic Design Intern

FEBRUARY 2016 - APRIL 2016

Attached to Franchise Marketing Department, worked on the collaterals for various campaigns such as ‘Dream Big, Princess’ and ‘Dutch Lady Marvel and Frozen Frisian Camp’.
Created graphic designs for marketing materials such as brochures, flyers and posters using Adobe Creative Suite.
Produced high quality output within tight deadlines while maintaining accuracy of work.
Communicated with various departments to determine needs and preferences regarding design concepts.

Education

Nanyang Technological University Singapore

Class of 2021

Bachelor of Fine Arts in Design Art, Honours (Highest Distinction) with a Specialisation in Product Design

Singapore Polytechnic

Class of 2017

Diploma in Visual Communication and Media Design with Merit

Skillsets

User experience design

User interface design

Responsive design

Wireframing

Prototyping

Interaction design

Usability and accessibility

Journey mapping

Affinity diagrams

Design systems

Basic HTML and CSS

Visual design

Illustration
Digital marketing

Softwares

Figma

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)

Miro

Marvel

Whimsical

Visual Studio Code

Rhinoceros 3D

Keyshot

Languages

English

Chinese